I definitely recommend reading this now – Yandex statistics on the frequency of displaying key queries. And also watch “what else is asked.”

2. Yandex search – see the results and prompts, highlighting.

3. Mega-index service for checking the relevance of pages 

4. Service for checking texts on Text (in parallel, for uniqueness, SEO and spelling – very convenient).

5. Text analysis according to Zipf’s law – 

With the help of services, I check the text that I have already optimized offhand, picking up, perhaps, a different name for the heading and subheadings.

A little more detail:


Here I see how low-frequency the title I have chosen for the article is – is it not too few times it is requested per month, is it someone requests it in the exact word form like “! Title! For! Article”. If at least 20-30 people a month, then he already has a right to exist, although more often I try to focus on 100-500 people a month in an imprecise word form.

Someone “suffers” by choosing too frequent and competitive requests for articles. This is pointless – your site, especially if it is young, will not even make it to the top 50, that is, there will be no visitors for this particular request unless they accidentally come for non-promoted microwaves from this article. Therefore, this is all worth checking too. You need to optimize for the most effective, not the most popular options. In this case, it is better to have a tit in your hands.

Also in Yandex Wordstat, there is often a column “What else is requested with this word” – but often it is empty and in order to see something there, you need to enter a more popular, frequency version of your query.

Thus, we get rid of dummy words, find out suitable synonyms in order to insert them into the text or replace the heading. And, perhaps, picking up a new heading with different words.

Yandex search

Here you can see what the search results are for the invented key request.

First, how optimized the pages are – in particular, their Title.
Secondly, is there and how many main pages of the site or are these all secondary pages. If there are main ones, then perhaps this is too competitive a request to optimize the article for it. You have to watch everything.

We also look at highlights and tips.

Yandex Tips:

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Probably, I should optimize this article

Previously, they had a different version of this service and for some reason I liked it better. But even with this it is convenient to see whether everywhere we have put a clear use of exactly the right word form of the right phrase. It should be in H1, Title, Meta description, meta keywords, URL, in the text.

This service was recommended to me by a friend who researched the SERP and said that he noticed that sites with a high Zipf score are better than sites with a low score.

Therefore, just in case, I look through it too.

The average percentage of my texts is 80-82% natural. Only on large articles, such as this one, for some reason, naturalness is reduced to about 75%

But my texts are specialized, saturated with terms, repetitions, but other texts can be caught up to 90-95% natural.

Such a check is especially important if you have caught on your


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